Blog

Robertson: A compelling offer for premium electromobility. BMW Group Canada today announced the base price of $44,950 CAD for the BMW i3, the company’s first all-electric series production vehicle. The BMW i3 will be available to customers in Canada in the first half of 2014. Continue to read.

Rendering of the Production BMW i3 is shown below. Actual Photo of the car coming on July 29th 2013. Stay Tuned.

Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, stated in Munich: “The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure. With this leading-edge vehicle and attractive price, we will provide customers with a compelling offer for electromobility.”

The BMW i3 will celebrate its international premiere on 29th July at parallel events on three continents in the megacities of London, New York and Beijing.
BMW i3 products and services will be sold via a multi-channel sales model, comprised of authorized BMW i partners, a Customer Interaction Center (CIC) as well as an online platform. All sales channels will be fully networked and customers will be able to personalize their entire purchasing process to suit their needs. Some markets will also introduce a mobile sales force, a sales team which will be available to customers outside the traditional showroom.

BMW i has adopted a holistic 360° approach to address people’s e-mobility concerns. It ensures that customers will be able to meet their mobility needs with the pure electric BMW i3 – even beyond a range of 150 kilometres.

To achieve this, BMW i will support customers with a four-pillar approach of premium services:

Home charging: Quick and convenient charging is possible either with the home charging station offered by BMW i or at any public charging station that uses a Level 2 SAE J1772 charging system. DC fast charging, using the SAE DC Combo-Fast Charger, will be available as an option. From a public fast-charging station, it will provide an 80 percent charge from a fully depleted battery in just 20 minutes.

Public charging: The BMW Group will have partnerships with public charging providers in all countries where BMW i models are introduced. The company is working towards charging standardization and is involved in setting up a comprehensive network of charging stations.

Flexible mobility: The BMW Group will create a whole new mobile lifestyle built around a range of mobility services – such as the car-sharing initiative, DriveNow, which has over 130,000 members. Customers will also have access to rental cars with combustion engines for longer trips.

Assistance Services: Customers will be able to utilize services such as ConnectedDrive apps and future roadside services such as mobile recharging equipment.

BMW i3 customers will also have the choice of a range of attractive packages for financing, leasing, insurance, vehicle services and innovative mobility services, which will be tailored to suit the unique concept of the BMW i3.